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Business Plan -Establishment of the Wedding Agency
Mohelská, Martina ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The master´s thesis deals with the processing of a business plan to establish a wedding agency, which will operate in South Moravia. The thesis includes theoretical principles, which are the basis for the practical part. In the design part are created detail services for apart from the competition. Next is prepared financial part, which aids to conclude if the agency to establish.
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Marketing Research of Customer Satisfaction
Mlezivová, Veronika ; Smékalová, Andrea (referee) ; Koleňák, Jiří (advisor)
Bachelor’s thesis deals with marketing research of customer satisfaction language school In-Virtute. It describes how to design a marketing survey questionnaires, implementation and analysis of information. On the basis of an assessment conducted by opinion research clients, processes the proposal improving the perception of the company, its customers, which should lead to increased customer satisfaction and to improve services. Thesis describes a series of recommendations to improve the performance of the school to students, and become more customer-oriented.
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Marketing Research of Customer Satisfaction
Mlezivová, Veronika ; Smékalová, Andrea (referee) ; Koleňák, Jiří (advisor)
Bachelor’s thesis deals with marketing research of customer satisfaction language school In-Virtute. It describes how to design a marketing survey questionnaires, implementation and analysis of information. On the basis of an assessment conducted by opinion research clients, processes the proposal improving the perception of the company, its customers, which should lead to increased customer satisfaction and to improve services. Thesis describes a series of recommendations to improve the performance of the school to students, and become more customer-oriented.
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Business Plan -Establishment of the Wedding Agency
Mohelská, Martina ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The master´s thesis deals with the processing of a business plan to establish a wedding agency, which will operate in South Moravia. The thesis includes theoretical principles, which are the basis for the practical part. In the design part are created detail services for apart from the competition. Next is prepared financial part, which aids to conclude if the agency to establish.
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Outsourcing possibilities of marketing activities in Bristolgroup Karlovy Vary
TLUČHOŘOVÁ, Miroslava
The thesis is focused on questions about outsourcing possibilities of marketing activities in Bristolgroup Karlovy Vary. This company offers spa services and hotel accommodation in eight spa hotels in the city of Karlovy Vary. In the beginning of the thesis the author summarises scientific theoretical findings about the examined subject in order to apply those findings in the practical part of the thesis. For the actual analysis of current situation in the company, in its marketing department and the possibilities of outsourced marketing activities the author uses internet sources, interview with general manger and marketing manager, printed sources and personal observation during author?s employment in the company Bristolgroup Karlovy Vary between 2010 and 2011. The applied part of the thesis contains introduction (history, development and present) of the company and its marketing department, analysis of the companies offering outsourced marketing. It also compares advantages and disadvantages of the current internal marketing department and potential external marketing partner. From the acquired information results that the internal marketing department is not so effective and it is better to utilize the external partner for ensuring marketing in Bristolgroup. The biggest advantage is relevant costs for professional access to marketing. The final recommendation is to hire external marketing experts who can help to improve and develop the marketing activities in Bristolgroup.
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